Brooklyn, NY · hello@tosinmakinde.com
The medium changes.
The purpose does not.
Copywriter · Cultural Strategist · Brand Voice Architect. 7+ years telling stories that matter — for Nike, YouTube, CBS Sports, Lionel Messi, Samsung, and more.
Scroll
6.6M+
Engagements on YouTube’s World Cup campaign
32,400%
Engagement increase at CBS Sports Golazo
7+
Years writing for global brands
70K+
Followers built for SPS football culture brand
Reel
Selected Clients
Nike
YouTube
CBS Sports
Adidas
EA Sports
Samsung
UnitedMasters
Spotify
McLaren F1
Lionel Messi · Más+
Premier League
Mastercard
DAZN
Tottenham Hotspur
The Africa Center
Recognition
VERSUS 50 Honoree
2024
Recognized by VERSUS and Chivas Regal for advancing football's cultural influence across music, style, art, and activism — and for elevating conversations around race, gender equality, and sustainability in sport.
Let's build something worth remembering.
Open to brand partnerships, creative strategy, copywriting, and on-air work.